Swissmedic: Change in practice regarding professional advertising at medical conferences

8 October 2025 – The legality of advertising medicinal products to medical laypersons is strictly regulated by law. As the presence of representatives of patient organizations at medical conferences is becoming increasingly significant and is welcomed, Swissmedic has decided on a change in practice regarding the permissibility of professional advertising at medical conferences. Professional advertising at medical conferences is now also allowed when representatives of patient organizations and thus laypersons are present, provided that these representatives actively contribute to the conference (e.g., as speakers or panelists).

For more information, see here.