A strong advertising profile, an efficient network for distributing products and services, and an unimpeachable reputation are absolute prerequisites for international corporate success. This requires global, integrated communication strategies that also take account of the legal issues involved. Advising advertising and PR agencies, as well as corporate communications departments, is one of Walder Wyss’s core competencies. Our advice also covers sector-specific regulatory issues. We advise and represent clients on media law issues prior to media publications and represent their interests vis-à-vis the media before state courts and other instances.


Media & Communications
Introduction

A strong advertising profile, an efficient network for distributing products and services, and an unimpeachable reputation are absolute prerequisites for international corporate success. This requires global, integrated communication strategies that also take account of the legal issues involved. Advising advertising and PR agencies, as well as corporate communications departments, is one of Walder Wyss’s core competencies. Our advice also covers sector-specific regulatory issues. We advise and represent clients on media law issues prior to media publications and represent their interests vis-à-vis the media before state courts and other instances.

Experts Products & experience

Our key areas of activity are:

  • Advising companies, advertising agencies, corporate identity - and media agencies in all areas of communication
  • Providing advice on marketing and distribution activities, advertising campaigns, and sponsoring commitments
  • Providing advice on brand and design rights, product packaging, and labelling
  • Providing advice on and handling product approvals by regulatory bodies (e.g. the Federal Office of Public Health and Swissmedic)
  • Providing advice on pricing issues
  • Providing advice on upcoming publications in the media
  • Representing clients before state courts and other institutions in connection with infringing publications in the media
Publications





Gewerbsmässige Markenverletzung bei Privatverkäufen über Auktionsplattformen(Commercial trademark infringement at privat sales through auction platforms)

by Monja Sieber
in: "sic!" 12/2015, pp. 673 - 683








Keyword Advertising(Keyword Advertising)

by Michael Isler
co-authored by Fanny Sutter
in: Florent Thouvenin / Rolf H. Weber (Editor[s]), "Werbung – Online"
Zurich 2017, pp. 61 - 87


Kommentar zu Art. 15 und 16, Vorbem. zu Art. 51a–60 und Art. 51a–60 des Bundesgesetzes über den Schutz von Marken und Herkunftsangaben (MSchG)(Commentary on art. 15 and 16, preliminary remarks to art. 51a–60 and art. 51a–60 of the Federal Act on the Protection of Trade Marks and Indications of Source)

by Markus R. Frick
in: David/Frick (Editor[s]), "Basler Kommentar Markenschutzgesetz Wappenschutzgesetz"
3. Auflage, Basel 2017, pp. 490–524, 913–1056 (ISBN/ISSN: 978-3-7190-3553-2)





Online-Crowdfunding in Switzerland

by Dirk Spacek
in: International Association of Entertainment Lawyers (Editor[s]), "IAEL-Yearbook 2016: The Monetization of the Global Music Business – from Creators to Major Industry"
Holborn, London 2016, pp. 262–280



Kommentar zu Art. 1–29 UWG(Commentary on Article 1–29 Unfair Competition Act)

by David Vasella
in: Amstutz/Roberto/Trüeb et al. (Editor[s]), "Handkommentar zum Schweizer Privatrecht"
3. Auflage, Zurich 2016


DSG, öffentliches Interesse und Medien(Data Protection Act, public interest and media)

Speaker: David Vasella
Zurich Bar Association, Media Law Chapter
Zurich 30 November 2015



Chapter 31 Switzerland: Social Media and Employement Law. An International Survey

by Ueli Sommer and Christoph Stutz
1st Edition, Leiden, The Netherlands 2015, p. 576





Particular Aspects of Online Marketing, Social Media and Consumer Apps in Life Sciences

Speakers: Michael Isler and Stefan Maassen
AIJA Seminar Life Science 2.0 – Risks and side-effects of new trends
Basel 13 March 2015 (http://www.aija.org/events/life-sciences)



Social Media und Datenschutz(Social media and data protection)

by David Vasella
in: Staffelbach/Keller (Editor[s]), "Social Media und Recht für Unternehmen"
Zurich 2015, pp. 241–310




HTML5-Webdesign – Bald neue Rechtsfragen in der Schweiz?

by Dirk Spacek
in: "IT Magazine 03" 2014





IP/IT Challenges in the Regulatory Landscape Panel discussion on the developments and challenges on data protection and privacy, in respect to mobile communications and internet services.

Speaker: Michael Cartier
Inter-Pacific Bar Association 23rd Annual Meeting & Conference
Seoul, Korea 20 April 2013


Kommentar zu Art. 109–111, 122 und 157 IPRG(Commentary on Article 109–111, 122 and 157 PILA)

by David Vasella
co-authored by Gion Jegher
in: "Basler Kommentar"
3. Auflage, Basel 2013


Online-Crowdfunding – Unterhaltungsindustrie und Start-up-Unternehmen im Umbruch?

by Dirk Spacek
in: "sic!" 2013


BGE 119 II 51 – Cable News Networks Inc. (CNN) v. Société anonyme du Grand Casino

by Dirk Spacek
in: "Kommentar Bundesgerichtsentscheid: ius.full" 6/13, pp. 232–238


Ausgewählte Entwicklungen im schweizerischen Kartellrecht 2011/2012(Selected developments in Swiss Antitrust Law 2011/2012)

by Daniel Zimmerli
in: "Aktuelle Anwaltspraxis" 2013, p. 897




Google Street View in der Schweiz – Anmerkung zu Schweizerisches Bundesgericht 31. Mai 2012, 1C_230/2011(Google Street View in Switzerland – Notes to the Decision of the Swiss Federal Supreme Court of 31 May 2012)

co-authored by Jürg Schneider and Oliver M. Kunz
in: "Medien und Recht International" 1–2/2012, pp. 43–51



Whistleblowing (Switzerland)

by Simone Dobler
in: "DataGuidance" 12 April 2012


Kommentar zu Art. 29 UWG(Commentary on Article 1–29 Unfair Competition Act)

by David Vasella
co-authored by Lorenza Ferrari Hofer
in: "Handkommentar zum Schweizer Privatrecht"
2. Auflage, Zurich 2012


Rechtliche Anforderungen an die Informationssicherheit – Haftungsprävention in der Praxis(Legal requirements for information security - liability prevention in practice)

Speaker: Jürg Schneider
18. Fachmesse für Sicherheit 2011, Messe Zürich
Zurich 16 November 2011


Dozent im Modul «Interaktives Marketing» des Studiengangs «Marketing Executive HSG»(Lecturer in the module «Interactive Marketung» of the course of studies «Marketing Executive HSG»)

Dozent: Oliver M. Kunz
Institut für Marketing der Universität St. Gallen 25 October 2011



Lehrgang zum Dipl. Texterin/Dipl. Texter der schreibszene Schweiz: Werberecht für Texter(Advertising Law for Copywriters)

Speaker: Oliver M. Kunz
25 June 2011



Superman meets his greatest foe

by Simone Dobler
in: "World Trademark Review Daily" 11 March 2011


Die Haftung von Ratingagenturen – Ein Beitrag zur Expertenhaftung(Rating agency liability)

by David Vasella
Zurich 2011


Der Rechtsschutz im Immaterialgüter- und Wettbewerbsrecht(Remedies in Swiss Intellectual Property and Competition Law)

co-authored by Lucas David, Markus R. Frick, Oliver M. Kunz, Matthias U. Studer and Daniel Zimmerli
in: von Büren/David (Editor[s]), "Schweizerisches Immaterialgüter- und Wettbewerbsrecht (SIWR)"
3. Auflage, Basel/Geneva/Munich 2011


Schutz der sachlichen Kommunikation(Protection of factual communication)

by Christine Glättli
Berne 2011 (Dissertation)


Vom Nutzen sozialer Netzwerke für Anwälte(Social media – added value for lawyers)

by David Vasella
in: "Plädoyer" 2/2011, p. 70


Monitoring of employees and data protection: Leeway under ordinary conditions and how to handle suspicion of data theft

Speaker: Jürg Schneider
International Technology Law Association, 2010 European Conference
Berlin 28 October 2010


Anmerkung zum Urteil des Schweizerischen Bundesgerichts vom 12. Januar 2010; Grenzüberschreitendes Satellitenfernsehen – Werbefenster – Urheberrecht(Case note on Swiss Supreme Court judgment of 12 January 2010 re transfrontier TV, advertising windows and copyright)

co-authored by Lucas David and Jürg Schneider
in: "Medien und Recht International" 3–4/2010, pp. 114–115


Das Google Book Settlement

by Dirk Spacek
in: "sic!" 2010, pp. 196–208


Processing of personal data for marketing purposes – «the dos and don'ts»

Speaker: Jürg Schneider
Datenschutz – Kundendaten nutzen und schützen, Tagung des Europa Instituts an der Universität Zürich
Zürich 28 January 2009



Gerichtliche Geheimniskrämerei(Secretiveness by courts)

by Lucas David
in: "Anwaltsrevue" 2009, pp. 124–126



Strafbestimmungen (des Urheberrechtsgesetzes), Kommentar zu Art. 67–73 URG(Penal provisions (of the Copyright Act), Commentary on Art. 67–73 CA)

by Lucas David
in: Müller/Oertli (Editor[s]), "Stämpflis Handkommentar Urheberrechtsgesetz (URG)"
2. Auflage, Berne 2006, pp. 542–599


Der Schutz innovativer Konzepte im Medienwettbewerb

co-authored by Frank Lobigs, Gabriele Stegert, Rolf H. Weber and Dirk Spacek
Baden-Baden 2006 (S. 1–167)




Mehr Schutz für TV-Formate?

co-authored by Frank Lobigs, Gabriele Stegert, Rolf H. Weber and Dirk Spacek
Hamburg 2005 (Medien&Kommunikation, S. 93–119)


Schutz von TV-Formaten, eine rechtliche und ökonomische Betrachtung

by Dirk Spacek
2005 (Dissertation, Zentrum für Informations- und Kommunikationsrecht, Universität Zürich, Band 29, S. 1–276)


Lexikon des Immaterialgüterrechts(Intellectual Property Dictionary)

by Lucas David
in: von Büren/David (Editor[s]), "Schweizerisches Immaterialgüter- und Wettbewerbsrecht (SIWR) I/3"
Basel/Geneva/Munich 2005



Ausländische Werbefenster und Heimatschutz

co-authored by Rolf H. Weber and Dirk Spacek
in: "Medienheft Dossier" 21 May 2004, pp. 24–29



Mobilkommunikation im technischen, betriebswirtschaftlichen und rechtlichen Wandel

by Dirk Spacek
in: "sic!" 2004, pp. 457–460 (Tagungsbericht des Schweizer Forums für Kommunikationsrecht am 9. März 2004)


Rechtsfragen rund um Suchmaschinen

by Rolf H. Weber,
co-authored by Dirk Spacek
Band 24, 2003 (S. 1–173)


Rechtliche Rahmenbedingungen für Forensic Computing

co-authored by Rolf H. Weber and Dirk Spacek
Zurich 2003 (S. 19–65)


Sanktionierung von Informationsrechtsverletzungen(Sanctions for violations of information confidentiality rules)

co-authored by Tomas Poledna and Stefano Codoni
in: Bruno Baeriswyl/Beat Rudin (Editor[s]), "Perspektive Datenschutz"
Zurich 2002, pp. 265–290


Lauterkeitsrecht – eine Auslegeordnung(Summary on the principles of unfair competition regulations in internet advertising)

co-authored by Rolf H. Weber, Magda Streuli-Youssef, Marc Schwenninger and Reto M. Hilty
in: Weber/Hilty/Auf der Maur (Editor[s]), "Geschäftsplattform Internet III"
Zurich 2002


Was soll die Klage des Bundes im UWG?(What Is to Be Done With the Civil Action of the Federation?)

by Lucas David
in: Chr. Meier-Schatz (Editor[s]), "Neue Entwicklungen des UWG in der Praxis"
Berne 2002, pp. 151–164


Schweizerisches Werberecht(Swiss Publicity Law)

co-authored by Lucas David and Mark A. Reutter
2. Auflage, Zurich 2001


Lack of Effective Protection for Databases in Switzerland

by Stefano Codoni
in: "Copyright World, November 2000 issue " November 2000, p. 14


Prozessuale Alternativen(Procedural Alternatives)

by Lucas David
in: A. Donatsch et al. (Editor[s]), "FS 125 Jahre Kassationsgericht des Kantons Zürich"
Zurich 2000, pp. 183–191


Data Protection Laws of the World, Swiss Chapter

by Stefano Codoni
in: Millard/Ford (Editor[s]), "Data Protection Laws of the World"
London 1998


Die Geistesschöpfung muss konkretisiert und realisiert sein, um Schutz zu geniessen(The intellectual creation must be fixed in order to enjoy protection)

by Kurer Martin and Stefano Codoni
in: Martin Kurer, Didier Sangiorgio, Michael Ritscher, David Aschmann (Editor[s]), "Binsenwahrheiten des Immaterialgüterrechtes, Festschrift für Lucas David"
Zurich 1996, p. 229


Kleines Lexikon des Werberechts(Small Encyclopaedia of Advertising Law)

co-authored by Lucas David, Marc Schwenninger and André Thalmann
in: "Schweizer Werbe-Agenda"
Rapperswil 1990 (Persönlich-Verlag)