Deals & Cases

Subway® expands Presence in Switzerland and Liechtenstein with Convenience House Schweiz AG

22 August 2024 – Convenience House Schweiz AG (“Convenience House”) has successfully secured the franchising rights from Subway® to manage and develop all Subway point of sales in Switzerland and Liechtenstein. Subway as franchisor and SUB License AG, a subsidiary of Convenience House, have entered into a master franchise agreement. Convenience House will operate Subway restaurants through its subsidiary SUB Switzerland AG as well as through third-party franchisees. The partnership will significantly expand the brand’s footprint in Switzerland and Liechtenstein. Subway’s quick service restaurants, best known for their varieties of sandwiches and wraps, are present across more than 100 countries and territories worldwide.

Walder Wyss advised Convenience House and its affiliates in this transaction. The team was led by Marion Bähler (Partner, Corporate/M&A) and Monique Sturny (Partner, Distribution/Competition) and included Johannes Stamm (Associate, Distribution/Competition), Thomas Müller (Partner, Banking/Finance), Simone Wetzstein (Partner, Employment), Sylvia Anthamatten (Counsel, IP/IT), Manu Ferro (Senior Associate, Banking/Finance), Hannes Meyle (Senior Associate, Data Protection), Valentin Freiermuth (Associate, Banking/Finance), Tiffany Kärle (Associate, Employment) and Michael Müller-Zhang (Associate, AML/Private Clients).