Deals & Cases

Loewe to partner up with Kylian Mbappé

21 décembre 2023 – Loewe, a global player in the luxury segment of the consumer electronics industry, entered into a long-term strategic partnership with soccer superstar Kylian Mbappé. Mr Mbappé will henceforth act as brand ambassador to represent Loewe worldwide and accompany Loewe on its journey to launch new product solutions and support the joint development of the brand.

Walder Wyss advised Loewe on all contractual matters in respect of the partnership.

The team was led by Stefan Knobloch (Partner, Corporate/M&A) and further included Michael Isler (Partner, IP/Technology & Data), Katharina C. Röhl (Associate, IP/Technology & Data) and Dominik Aerni (Counsel, Corporate/M&A).