NFTs x VIVENTS by artdeal

Would Mona Lisa still smile as NFT?

We’d say “maybe”! This is what we assume after the first NFTxVivents by artdeal event, that took place on June 2th at the Folium in Zurich.

On this wonderful evening, hosted as a part of our client event series celebrating the 50 years of Walder Wyss, we invited the audience of clients, lawyers, associates and friends to a fun and interesting introduction into the, or many attendees, unknown world of NFTs. Set in the urban environment of what used to be a paper factory in 1886, Florian Gunz Niedermann, partner and board member at Walder Wyss, moderated and interviewed two experts in the field of NFTs. On stage we followed an exciting discussion between CEO of artdeal and Vivents Sarah Schlagenhauf and Zürich-based artist Gregory Hedrich.

They provided us with an introduction into the metaverse and took us step by step through the lingo and 101 of the Web-3. Sarah explained that like Instagram, the metaverse and NFTs are just another extension of the real world. Both co-exist and neither world excludes the other. Without one, there is no other. Vivents is one of the newer digital platforms for virtual events, where artists sell and introduce their newest works. It looks much like Instagram and within only a few clicks, a new art piece can be yours. She went on to introduce a famous series like Bored Ape Yacht Club. If you don’t know it Google it! The series has an overall value of 2.9 billion for a total of 10,000 NFT’s. That’s 2.9 million per piece of art - so you can imagine how immensely the NFT market must have influenced artists’ work.

They provided us with an introduction into the metaverse and took us step by step through the lingo and 101 of the Web-3. Sarah explained that like Instagram, the metaverse and NFTs are just another extension of the real world. Both co-exist and neither world excludes the other. Without one, there is no other. Vivents is one of the newer digital platforms for virtual events, where artists sell and introduce their newest works. It looks much like Instagram and within only a few clicks, a new art piece can be yours. She went on to introduce a famous series like Bored Ape Yacht Club. If you don’t know it Google it! The series has an overall value of 2.9 billion for a total of 10,000 NFT’s. That’s 2.9 million per piece of art - so you can imagine how immensely the NFT market must have influenced artists’ work.

Once the lingo and basics were through, we quickly understood that the market for NFTs isn’t that different to the real one. One exception; it’s much more empowering for artists and more community driven. However, we’ll come back on this point later. Similarly, to the Bored Ape Yacht Club, Artist Gregory Hedrich created his own series of art pieces in a virtual space called Fishtank. A masterpiece of 1111 different fish, based on the same building blocks and characteristics for each individual fish, in their own way. This way Gregory created some fish rarer than others, implemented a classical marketing tool of gamification and provoked an artificial creation of rarity. By purchasing one of his fish collectors are granted entry into the WhatsApp chat of collectors and, those who purchase more fish in a tank or rare ones, get special benefits or access to the exclusive circle of the collectors group. In doing this on NFT platforms, he set the original value himself and earns a royalty fee each time he sells a piece. He is also in continuous contact with his community.

Listening to Gregory explaining this, many of us had a laugh. You can tell he is down to earth, came from classical painting and has endured an artist’s life full of struggles and challenges. He still cannot believe the success he has had. Having gone from selling a canvas for a few hundred dollars (?) here and there, his worth and success was catapulted when he decided one day to digitalize his sketchbook and make aNFT out of it. All of a sudden, he was able to sell 5 to 10 pieces of artwork in one go, for several thousands in one day. A new door opened for him and a path to success in a market full of potential, that many of us have yet to understand. When asked by Florian what he alternatively would’ve picked as job if nft artist would not have worked out for him the answer was: “I would’ve been a singer.”

The evening ended with an exhilarating runthrough on the virtual platform Vivents and our purchase of one of Gregory’s especially created NFT’s for this event “Four dreams & four angels!“. The series bears four flamboyant and moving dreams, each of which has their own guardian angel. “It means to go far and always further but without you, my angel, I cannot take off.” One “dream” will now come true in its new home at Walder Wyss. Another “dream” was additionally drawn, and given away to one lucky winner in the audience. To finish off the night, we enjoyed Gregorys artwork in a semi-virtual exhibition, drunk champagne, toasted and. Our “Angel” will be displayed in the near future at our offices. Come by and say hi.