4 juin 2024 – On 4 June 2024, Migros-Genossenschafts-Bund (MGB) announced the sale of Misenso AG to the Neuroth group. Misenso was founded in 2020 as a subsidiary of Migros and today operates 25 specialist stores throughout Switzerland, employing about 200 people. Misenso sells hearing aids and glasses at fair prices in Migros supermarkets and Migros shopping centers.

Walder Wyss has advised Migros-Genossenschafts-Bund (MGB) on the transaction. The team was led by Markus Vischer (Partner, Corporate/M&A) and Dario Galli (Managing Associate, Corporate/M&A) and included Julia Lehner (Senior Associate, Real Estate), Michael Kissling (Senior Associate, Corporate/M&A), Markus R. Frick (Partner, IP), and David Vasella (Partner, Data Protection) as well as Reto Jacobs (Partner, Competition), Gion Giger (Counsel, Competition), Johannes Stamm (Associate, Competition), Nicolas Iynedjian (Partner, Real Estate), Sara Razgallah (Senior Associate, Real Estate), Paul Brasey (Associate, Real Estate), Loïc Bujard (Associate, Real Estate), Fabian Akeret (Associate, Corporate/M&A), Gustaf Heintz (Associate, Employment), Melanija Jovanovic (Associate, Employment), Carmen Stetter (Trainee, Corporate/M&A), Luca Bottani (Trainee, Real Estate), and Maxime Meier (Trainee, Real Estate).