Deals & Cases

IPO of SMG Swiss Marketplace Group Holding

19 settembre 2025 – On September 19, 2025, SMG Swiss Marketplace Group Holding AG (“SMG”) completed its IPO on SIX Swiss Exchange. The Offering consists of 19,629,040 existing shares, with an over-allotment option of up to 2,944,353 existing shares. The IPO price was set at CHF 46, at the top of the CHF43 – CHF46 initially announced price range, implying a market capitalization of CHF4.5bn.

Founded in 2021 as a joint venture between TX, Ringier, Mobiliar and General Atlantic, SMG is the online marketplaces leader in Switzerland. The SMG group operates well-known brands under three primary business segments: real estate (Homegate, ImmoScout24, Flatfox), automotive (AutoScout24) and general marketplaces (Ricardo, tutti.ch, anibis.ch), complemented by additional price comparison offerings in finance and insurance (FinanceScout24).

Walder Wyss advised TX Group AG in this transaction. The team included Hans-Jakob Diem (Partner, Capital Markets), Dimitrios Berger (Managing Associate, Capital Markets), Lukas Wyss (Partner, Financing) and Milos Karic (Associate, Financing).