1 ottobre 2023 – The renowned Zurich-based creative and media agency Sir Mary, the freshly crowned number one in this year’s Media Research Group advertising agency rating, becomes part of the international MYTY Group. With this step, MYTY Group further expands its portfolio and unites 13 complementary agencies from Germany, Croatia and Switzerland, where it now ranks among the largest agency networks.

Walder Wyss advised MYTY Group, a portfolio company of Ufenau Capital Partners, on the transaction. The team was led by Stefan Knobloch (Partner, Corporate/M&A) and Fabienne Anner (Managing Associate, Corporate/M&A) and further included Letizia Schlegel (Associate, Corporate/M&A), David Vasella (Partner, IP/Data Protection), Tabea Gutmann (Associate, Employment), Luca Bartolomei (Trainee Lawyer, Corporate/M&A) and Deborah Kaderli (Trainee Lawyer, Corporate/M&A).