Migros announces Sale of Gowoonsesang Cosmetics (a Mibelle subsidiary) to L’Oréal
23 dicembre 2024 – On 23 December 2024, Migros-Genossenschafts-Bund (MGB) announced the sale of Gowoonsesang Cosmetics Co., Ltd. to L’Oréal S.A. Gowoonsesang Cosmetics Co is the South Korean subsidiary of the Mibelle Group. The Mibelle Group is active in the fields of "Personal Care & Beauty", "Home Care" and "Nutrition" and employs around 1,600 employees in Switzerland, France, the UK, the USA, and South Korea. The transaction is expected to be completed in the next few months after regulatory approvals.
Gowoonsesang Cosmetics was founded in 1998 and offers a wide range of cosmetic products and services specifically tailored to sensitive skin. The Korean company was acquired by the Mibelle Group in 2018. Gowoonsesang Cosmetics carries the renowned "Dr.G" brand, one of the leading dermo-cosmetic brands in South Korea, as well as the "vividraw", "Lab.it" and "Heal us" brands. The company employs around 200 employees in South Korea and around ten employees in China. It exports to more than ten countries in the Asia-Pacific region and to the USA.
Walder Wyss advises Migros-Genossenschafts-Bund (MGB) on the transaction. The team is led by Hans-Jakob Diem (Partner, Corporate/M&A) and Markus Vischer (Partner, Corporate/M&A) and includes Dario Galli (Managing Associate, Corporate/M&A) and Fabian Akeret (Senior Associate, Corporate/M&A).